Sustainability is king. And sustainable doesn’t have to mean super expensive and exclusive, or cheap and poor quality. By manufacturing naturally recyclable jeans in great quality and for a reasonable price, Mustus is a brand of the people. To bring it to the next level, they even offer to fix any brand of broken jeans in store at no expense, if you have once bought a pair of Mustus jeans. To demonstrate that anyone can contribute to a better world, the jeans and the unique product is at the focus point of the branding. The brand is young, fresh and conscious and shows that through their earthy branding and down-to-earth tone of voice.