When I was deciding what to study as I was about to begin high school, I had no idea what I wanted to do with my life. But I did know I wanted to educate myself within something where I could affect and make a difference. I found my way into the world of media, and immediately realized I had found a field where I could actually be involved in any other field – design and communication is relevant and needed in all areas of business, and it is the aspect that actually achieves change in many ways.
I chose to do my undergraduate at Jönköping University, where I studies Graphic Design and Web Development in order to keep my education quite broad and relevant. This opened up the opportunity for me to go on exchange-studies in Australia, where I stayed to work and test my own independence for 2,5 years. This experience enabled me to grow an incredible amount personally, and gave me insights to several areas within communication and design.
Eventually, I did move back to Sweden, and worked within advertisement in Stockholm. After some years working in different situations and within different constellations, and with new experiences and knowledge, I went back to school and embarked on a Masters of Science in Media Management at the Royal Institute of Technology. I have tailored my education to gain further and deeper knowledge in strategy and holistic communication, as well as topics close to my own heart – sustainability and climate issues.
Graphic design, communication and marketing are big passions in my life, and I love to work with something that I enjoy so much, but after working for a few years I have also realized that I want to do much more. Having spend time within graphic design, marketing, web development and communication for several years, I have built the belief that communication is somewhere around the core of change in the world. This is where I strive to be within what I do – changing the world… It may be a cliché, but what drives me mostly in my life is to make a difference, to create change for the better. I’m not claiming that I can do it all, but I firmly believe I can contribute to change with my skills in communication.