Every one wants to make a difference, but when you are small it can be challenging to reach through. That’s where One Link comes in. They are working at connecting smaller charities and organisations with each other and the causes they support. As a result, they are creating a network that enables everyone to make a difference, no matter their size. One Link creates a one-stop-shop for charities, where people can find charities in their areas, donate, get involved and read success stories. The branding focuses on communicating One Link’s purpose and highlighting the organisations connected to the network, rather than the network itself. The branding included logo, color choices, stationary, apparel and a website. It is highly informational but still accessible and easily navigated for the viewer.